Though some coaches are generalists and will work on any subject with any type of client, most are specialist coaches and focus their practices on specific niches. They work with a particular kind of client, like a person with ADHD, and/or they help people with a specific kind of task, like starting a business.
List of coaching niches or specialties
The following is an extensive, but by no means exhaustive, list of coaching niches.
Coaches specialize in almost every kind of client and almost every kind of situation, goal, or challenge. If you don’t see a niche listed here, you can probably find a coach who specializes in it with a quick Internet search.
Relationships:
- dating
- marriage
- divorce
- parenting
- aging parents/eldercare
- adoption
- social anxiety
- funeral
- grief
- assertiveness
- gay
- conflict
Business:
- business (starting a new business, growing a business, managing a large business)
- small business
- entrepreneur
- negotiations
- conflict
- mediation
- marketing
- public speaking
- image
- public relations
- employee (helping employees excel or overcome performance problems)
- call center
- corporate
- real estate
Work and related topics:
- career
- career transition
- interview
- job search
- retirement
- executive
- management
- sales
- specific careers: law, medicine, teaching, sales, human resources,
scientists, postal workers, and pretty much any other career you can
think of - stay-at-home parent
- grant writing
- crisis
School:
- academic
- admissions for college, medical school, law school, dental school, business school, and other professional schools
- scholarship
- standardized tests – SAT, GMAT, LSAT, GRE, and other tests
- dissertation
- high school
Arts and creativity
- creativity
- writing
- book
- singing
- dancing
- acting
- musicians
Emotions, thoughts, mindset
- ADHD
- autism
- happiness
- emotional freedom technique (EFT) or other energy techniques
- anxiety
- depression
- law of attraction
Meaning of life:
- life purpose
- spiritual
- inner peace
- intuitive
- Christian
- Buddhist
- Jewish
- mid-life crisis
- meditation
- transformational
Lifestyle:
- life-work balance
- personal development
- extreme self-care
- organization
- time management
- financial management
- stress management/relief
- life skills
Goal achievement
- productivity
- success
- performance
- motivation
- goal setting and achievement
Health:
- health
- wellness
- fitness
- holistic
- raw, vegan, or vegetarian
- any other specific diets, like paleo, GAPS, low-carb, or Specific Carbohydrate Diet
- specific illness or health problem, like diabetes
- addiction
- weight loss (caution advised)
- eating disorders
Age groups:
- children
- teens
- college students
- Generation Y
- Generation X
- baby boomers
What’s next?
Have some questions about coaches who specialize in particular niches, like how much expertise they have or whether or not it’s okay to ask a coach to work outside of her specialty? I have just the thing for you — a page dedicated to answering your questions about specialist coaches.